This digipack for Lady GaGa's album 'The Fame Monster' reflects the artist as the name of the album suggests that GaGa sees herself as a 'fame monster'. This could be due to her extravagent style and choice of costumes. GaGa is known for her weird and wonderful ways to promote herself as an artist. With the dark black background of the album it influences the consumer to pick this up and see which artist it is on the front. The striking capital letters in bold large fonts strikes out to the audience and is like a spotlight on the name of the album along with GaGa's name. The image of her on the front of the digipack may also be seen as iconic as the bright white hair stands out on the background of the black which shows GaGa has an image of her own. Both Cd's are identical with the only difference being the numbers 1 and 2 showing which cd is which. The use of only 2 colours throughout the whole digipack shows that people will be able to recognise it as soon as they see it and will be able to see that GaGa dominates this digipack like she dominates the charts and the music industry.
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