Treatment Sheet

Treatment sheet ‘ cant fight the moonlight’

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Shot Count Task - The Saturdays 'All Fired Up'

The video to All Fired Up has 163 shot counts which some are very fast paced especially throughout the chorus of the song. The beginning of the video flows with the softness and mood of the song with slow shots with the camera panning round the girls. The video then goes onto each girl individually showing their sexuality appealing to the audience of teenage girls and boys. Although the song only has 163 shots it is 3:16 minutes long which is an average time for a pop song, and song video's in this day and age.

Below is the video to the song All Fired Up.

Downloading our song

This is how we downloaded our song for our music video. We looked up a sight on the internet were we could use the youtube converter to convert it into a mp3 file so we can use it for our animatic, rough cut and final cut. We found Zamzar and here converted the file into an mp3 so we can use our song that we have chosen. It's quick and simple to use and saved us time trying to download it legally off another site were it could of crashed or took up too much space on the MAC computers.

Permissions Request

We emailed the company who produced the song to ask them if we could use their song for our music video. We explained that we are A2 media students and are using the song for educational purposes only.

Audience Profile

This is the typical audience for the genre and style of song we have chose. It will mostly be teenage girls who like pop music and are inspired by such songs by Leann Rimes. Also the audience could have seen the movie Coyote Ugly and took a like to the song through the movie.

our new song choice

Leann Rimes - Can't fight the moonlight

We have decided to change from the Pixie Lott song 'All about tonight' to the older and more original Leann Rimes song 'Can't fight the moonlight' as we thought we could produce a better video to this song as it was originally from the movie 'Coyote Ugly' therefore didn't have a propper music video. With this song we can use original ideas and not be looking at the music video and end up copying parts from it like we would have done for the Pixie Lott song. However, we still want to produce a video that looks professional that has partly a narrative and partly performance based so it doesn't get repetitive and boring as we want our audience to stay engaged throughout.

We have thought about our theme and costumes to the video that we are wanting to produce and also locations were we are going to shoot it. We have thought of the idea of using flowers and pastel colours to influence the narrative of the song and also link in with some of the lyrics, example the first verse 'Under a lovers sky' the character could be sat under a tree surrounded by leaves and automn colours however wearing pastel shades and flowery headbands to show the femininity of the character and also the genre of the song as POP is usually seen to be brightly coloured video's and we don't want to go against this thouroughly.

Genre Research

This is a screen grab of multiple screen grabs from music videos over the last ten years, I used Photoshop to cut all of these images together. We have looked at successful Pop videos from the year 2000 up to the present day, this is in order to look at typical conventions of Pop music videos. This can help us to include typical Pop aspects in our own music video, as this will be what fans expect from a Pop video. We chose most of these music videos from the nominees and winners of the 'MTV VMA Music Awards'.

2000 - Destiny's child music video uses colour themes where the mise-en-scene all matches in colour, these change between the basic primary colours throughout the video. Then towards the end of the video, the colours combine together towards the end of the video. The characters are repeated throughout, the females change costumes often, perform a dance routine where cars are in the background, this video also has a loose narrative story line. We can incorporate a dance routine in with our music video much like this one.

2001 - The Lady Marmalade music video uses exaggerated glamorous make up, with references to the classical looks of the 1920's-1940's. The video also idolises women, as it shows them all getting ready, doing their hair and make-up etc. Additionally they all perform a dance routine within the video.

2002 Kylie Minogue's music video has a matched pace to the pace of the song, her costume changes throughout the video, into outfits which are quite revealing, she has backing dancers to support the routines she is performing, and the video often goes back to shots of Kylie driving a car.

2003 In Britney Spears' music video, she is the main focus for the start of the song, she is shown driving a car and then performing a dance routine with her at the front and centre of the dancers, the camera follows her while she is moving around the maze like building, all the while she is successfully lip syncing. In order to oppose one of the typical conventions of a female pop music video, Britney is wearing masculine outfits consisting of a suit and a hat. The music video also has a narrative throughout the video.

2004 Usher's music video has a narrative about him and a girl in a club, he also performs a dance routine which is expected of both a dance and pop video, and a Usher music video, as dance routines are an aspect closely associated with Usher. The video has shots of people in a club dancing, with changes in coloured lighting. When Usher is performing solo, he is surrounded by blue lasers, when the other artists perform later on they are surrounded by green lasers. The concept of lasers is something which Usher has also used in many music videos. Finally the pace of the video follows the pace of the music, as at the start the video footage is slowed down to reflect the pace and associations with the video.

2005 The Lose Control music video uses a narrative and shots of cars.This music video has all of the dancers in matching outfits, all lined up and doing the same routine in the same time this occurs in most pop music videos for added effect of the music video.The background to these dance shots are dark and simple, with a lot of focus shots of each artist.

2006 The Nelly Furtado video has simple dance routines performed by each artist against a differently coloured light brick wall background. It also has people inside of a club dancing, with a narrative of the perusal of women. The camera has close up shots of the artists lip syncing to the lyrics of the song.

2007 the Fedde Le Grande music video uses a consistent lilac coloured background, the same room, costume, dance routine and people throughout. The video uses a range of shots through the video. The females in the music video are objectified as they all have seductive outfits, playing instruments.

2008 The Forever music video uses conventions such as a car and a highly advanced dance routine. The car is used at the start of the video and the main artist is shown driving the car, much like Kylie in her music video. The song is very fast paced, so the editing of the video, the pace of the dance routines and the speed of the car all closely relate to the song. This music video also has a narrative about a woman at the club, and rescuing her when she needs it later on, thus relating to the lyrics 'won't let you fall'. The camera also uses close up shots which Chris is lip syncing, and him singing and dancing surrounded by coloured lights circling him, showing he is the focus or 'meat' of the video.

2009 Akon and David Guetta's music video has a narrative much like many of the music videos, it is about the perusal of a mystery woman. Therefore the whole video focuses highly on the idolising of the woman at the pool party, and identifying the woman from the picture at the start from her tattoo. This supports Laura Mulvey's theory of the 'Male Gaze'. The camera shots in the music video all focus towards women dancing dressed in bikinis. The video uses shots of a party and people enjoying themselves, and switches to a gig performed by the artists.

2010 The Swedish House Mafia video starts with close ups of the music equipment. The video then changes to some close ups of an eye as the lyrics start in the song. As the eye blinks, the Dj mixing board is reflected in the eye. The video then uses birds eye high angle shots looking down on a party, the camera focuses very little of people's faces. This video shows very little signs of narratives or controlled dance routine.

In conclusion, a large amount of dance music videos over the last decade use conventions such as cars, dance routines and a narrative, we could use some of these aspects within our music video. Additionally most videos use matching outfits, which change through the video, use of bright contrasting colours, different coloured lighting to change the mood of the video, to show something has changed and in some videos the lighting changes colour when the artists change through the song. We could use all of these aspects to help with ideas for our music video.

Research of Pixie Lott

Pixie lott- Research of a artist
Pixie Lott (born Victoria Louise Lott on 12 January 1991 in London, England) is an English singer-songwriter and actress. At the age of 15 she was signed to the Island Def Jam Music Group by L.A. Reid, and is now signed to the subsidiary Mercury Records in the UK, and Interscope in the U.S.
Her debut single “Mama Do (uh oh, uh oh)” was released digitally on 6 June 2009 and physically on 8 June 2009, going straight to number one on the UK Singles Chart for the week of 14 June 2009. She also recorded the track in Simlish for Electronic Arts’ The Sims 3. Lott’s second single “Boys And Girls”, which was physically released on 7 September 2009, hit the the top of the UK Singles Chart for the week of 13 September 2009, followed by her debut album, Turn It Up, released on 14 September 2009. Subsequent singles “Cry Me Out”, “Gravity” and “Turn It Up” all charted inside the UK top 20.
Lott has also recorded covers of many songs, these include “Poker Face”, “Use Somebody” and “Apologize”. She has also featured in a charity single by War Child UK, “I Got Soul”, along with the likes of Chipmunk and N-Dubz.

2008-2009 Early career
n 2006, at the age of 15, she sang for L. A. Reid after he heard a few of her demos.[13] He then signed her to the Island Def Jam Music Group. After a change of managers a bidding war ensued, and Lott parted ways with the Island Def Jam Music Group, to sign with Mercury Records in the UK and to Interscope Records in the U.S.[13] She formed a publishing deal, as a songwriter, with Sony/ATV Music Publishing in December 2007, while in the midst of writing and recording tracks for Turn It Up.

Lott played her first festival concert in the Big Top at the Isle of Wight Festival 2009, during her first full British tour, where she supported The Saturdays on The Work Tour.

Adwards and nominations
Pixie lott has won a numerous amount of adwards,
2009 she won
-Best Uk and Ireland act
-Best push artist both these won at mtv europe adwards

The variety club adwards 2009- best push artist
2009-Cosmopolitan Ultimate Women 2009 Ultimate Newcomer
MP3 Music Awards 2009 Best New Act
Virgin Media Music Awards Best Newcomer
2011 Virgin Media Music Awards Hottest Female

Katy Perry Digipack Analysis

The front of digipaks are usually filled with the artist. This is to promote the star to sell the record and for the audience to feel connected with the song and the star. Katy Perry's digipak conforms to this common convention. Allot of the time the artists on the front of digipaks are presented provocatively and revealing to grab the audience's eye. In Katy Perry's front cover this conforms to this with the minimal to none clothing surrounded by a pink cloud. Her facial expression also grabs the audience, this is known as the male gaze and is targeting a wider audience. The use of primary colours such as pink and baby blue in this digipak give us the feel that this is definitely a pop genre style of music. This mainly targets young teens and also children with the use of a candy theme. Younger children would see the artist floating on candy floss which gives a young appeal. The overall pictures and theme of the digipak are photographs with a bit of design in the clouds. I would expect to see a very pink a girls cover in a pop digipak which is what katy's digipak conforms to.

Back of the digipak.


Usually in most digipaks they consist of the album tracks and bar code which has the digipak theme running through. Katy's digipak conforms to this. She uses the candy theme running through the back cover with candy like font writing which is pink and candy floss backdrop. The lettering of the tracks fits in with the pop genre as its very cute, girly and, pink.

Side of the digipak

The side picture of the digipak just presents a closeup picture of Katy on candy floss again representing the male gaze. This is to draw the attention of the eyes to her face and we are more like;y to buy the album as we feel connected to her. The side cover also conforms to the candy floss theme which is targeting the target audience.

Cd compartment

The CD compartment also continues the candy theme with the use of Katy making a cake. The black back drop is really effective here as it brings out the bright and girly colours of the cakes. The use of Katy making a cake here make her seem very sweet, Innocent and young which is representing her target audience. This cover will behind the CD holder, the CD holder is common in digipaks as it keeps the Cd secure, and yet is still lightweight. The CD's themselves also carry the candy theme with bright colours representing doughnuts. This again portrays the young sweet target audience.


I like this digipak. The theme of candy makes me feel young and that the genre is more to my taste. I also feel connected with the artist by the pictures on the front which make me feel I could connect with the lyrics of the song. This shows how the digipak is an important aspect for the sales of albums.

Digipack Analysis

This digipack for Lady GaGa's album 'The Fame Monster' reflects the artist as the name of the album suggests that GaGa sees herself as a 'fame monster'. This could be due to her extravagent style and choice of costumes. GaGa is known for her weird and wonderful ways to promote herself as an artist. With the dark black background of the album it influences the consumer to pick this up and see which artist it is on the front. The striking capital letters in bold large fonts strikes out to the audience and is like a spotlight on the name of the album along with GaGa's name. The image of her on the front of the digipack may also be seen as iconic as the bright white hair stands out on the background of the black which shows GaGa has an image of her own. Both Cd's are identical with the only difference being the numbers 1 and 2 showing which cd is which. The use of only 2 colours throughout the whole digipack shows that people will be able to recognise it as soon as they see it and will be able to see that GaGa dominates this digipack like she dominates the charts and the music industry.

9 frame analysis

9 frame analysis – destiny’s child survivor

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magazine advertisement analysis

Typical Features of all advertisements;

1) Artists name

2) Album name

3) Website link or email address

4) Background image

5) Band logo if they have one

The Gorillaz Advertisement!

As the album is called 'plastic beach' the font used reflects the name of the album as it looks like it is melting, which could be seen as how hot it is on a beach. Also the name of the band is smaller then the name of the album, which shows that the band is already known and wants their album name to be seen before the name of the band who's album it is. Also the other text that is on the cover is in a more professional that states that it is a 'new' album that's 'out now'. This font and size of it strikes out and attracts the audiences attention which is what the aim of it is. The small writing and website at the bottom also promotes the band as to new fans who are interested in the album may go on the website and the logo at the bottom of the advertisement is seen on all Gorilla's singles and albums, as it is the music company that are connected with them. The sea as a background also reflects the name of the album and gives a tranquil setting to it. The colours of the background and foreground are warm and quiet which again reflects the name of the album and sets the scene to the album.

lip sync task

edit of lip sync task

This is the viewer where when i adjusted the video, this is the screen i looked at to see if i liked the way i'd edited it and the effects i used.
This is the tool bar where there are a range of icons where i can adjust the clip i want to edit.
These are the range of clip that i could choose from for my video and edit them together. I could delete the ones that went wrong or i didnt want and ended up with my finished piece from the rest.

These are the video and audio layers that i edited my video on. I could mute the audio of the video clips and edit them into the sound track itself.
This is the full overview of final cut.

album cover analysis

Michael Jackson is dominating the album cover staring down the lens of the camera. The genre is Pop music, as he is known as the king of POP. His name is bold and metallic down the side of the cover that shows his dominance in the music industry as the black stands out from the white background. He is also dressed in black leather that makes him stand out from the background and shows that he has his own unique style of clothing and fashion. The word ‘Bad’ which is the name of the album is in red which could emphasise that red is a dangerous colour and could also be seen as rebellious as it looks like it has been spray painted on which also could reflect Michael Jackson himself as being rebellious in his own behaviour.

Paulo Nutini is again the dominant image on the album cover. As he is looking away from the camera shows that he could be laughing with someone and which can emphasise that his album is upbeat and quite light hearted. As everything is in black and white and only 'candy' is in colour boldly green emphasises what the album is called as well as that being a name of one of the hit songs on that album. The buildings surrounding him shows that he is a country artist with a calm collective nature to his songs. With him holding a guitar in his hands, we can also see that he is a musician and talented.

On this album cover by 'Girls Aloud' the name of the band strikes out. As it is bold and has a red shadow behind it stands out on the white background which shows that the girls stand out to every other band. As they are seen as a 'pop' band, the the cover has the girls standing with microphones and seen as silhouettes behind their band name promoting their selves. The other writing on the cover, is also bold which makes it stand out and the words 'greatest hits' can be seen as their best songs all on one album.
As Katy Perry is staring straight ahead, she dominates the album cover, but looks innocent and lady like. Her choice of clothing is vintage style which goes with her image she creates for herself, but also could go with the name of the song that she's promoting ' I kissed a girl'. Her name stands out in capital letters on the white background which promotes her as a recording artist as it was her first single. 'I kissed a girl' is also in a quite large font underneath which again is striking out on the white background. But this could contradict her image as being innocent and lady like as the song title is provocative. The image of the lips, also goes with the promoting of the song and stands out as they are bright red and bold which links in with the provocative name of the song.

The name of this rock band dominates the album cover. As the album is called 'Because of the times' the old stone like background fits in well with the name of the album and connects the two together. The colour of the fonts that have been used also can be seen as dirty and old which again reflects the name of the album. As 'Kings of Leon' have been around a while and people know who they are, they don't need a image promoting themselves on the cover as their fans will buy the album whatever the album cover is. The font size is large and emphasises how big the band actually is in the 'rock' world which again shows positive promotion of their album.

detailed album cover

As this album cover is promoting Girls Aloud's 'Greatest hits' the font is bold and also keeps consistent all the time. The Tambourine could symbolise the words greatest hits as they are instruments that are loud so again could promote the Girls as they are successful in their band. The black squares which are made to look maybe like a dance floor can be seen as a pathway to new and brighter directions for the Girls, as when a band usually releases their greatest hits album, they go on a break and do separate things for their own careers. The five stars are striking out of the album cover, which represent the 5 of the girls. The 'British flag' star could be seen as Cheryl, as to women and teenagers, she is seen as a British icon and the most popular member of the group. Also the orange, white and green star could represent Nadine in the band as she is Irish which again could promote her individually as a person. The girls are not actually on the cover as an image, but silhouette, which proves that they don't necessarily need to promote themselves as they are already known all over Britain. Also the silhouettes are stood in a pose which could attract a male audience as they are stood in a way people will like. The name of the album 'The sound of' is can also be linked with Girls Aloud, as their first single was called ' The Sound Of The Underground' which can signify their progress throughout the bands career and show the progress they have made from their first single. The girls are seen as a POP band, so the bright lights at either side of the silhouettes and the five microphones behind them can link them to the genre of music that they promote as they are objects that are associated with that genre.